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At Forward (FRWD), we believe sport isn't just about playing it's about mindset, resilience, and the drive to always do better than yesterday. Our story began in August 2024, when padel became one of the fastest-growing sports in Lebanon.
We saw a challenge: men's padel apparel was stylish, but often overpriced and inaccessible. That's when we decided to create something new, a Lebanese activewear brand for men, built on the values of quality, affordability, and performance.
What started with padel has now grown into sportswear for every kind of athlete. From the gym, to training, to competition. At Forward, we design apparel that moves with you, never holds you back, and pushes limits.
Driven by passion, built on values, focused on the future
We believe that style, comfort, and performance should never come with an unreasonable price tag. Every piece we create is proudly Made in Lebanon, supporting local craftsmanship while meeting international standards of quality.
We only strive on one mindset: Keep Moving Forward.
Premium materials and craftsmanship in every stitch
Luxury sportswear at accessible prices
Designed for athletes who push their limits
Premium sportswear designed for performance and style
Building connections that drive growth and innovation
At Forward, we believe growth comes from building strong connections. We are proud to be the official sportswear partner of the Lebanese Padel Foundation (LPF) for the 2025–2026 season, for junior, men and women teams, reinforcing our roots in the sport where our journey began.
Beyond this milestone, we are actively expanding our global footprint, distributing in the UAE, Africa, and Côte d'Ivoire, and continuously looking for ways to reach new markets.
Most importantly, we are always open to collaborations, whether with sports clubs, federations, athletes, or distributors who share our vision of making high-quality men's activewear accessible and affordable worldwide.